Our Materials

Why Merino?

We may be biased but we know merino is the best fibre available for outdoor apparel. It manages moisture better than cotton, it is smarter than synthetics and is more comfortable in any weather condition.

One of the remarkable characteristics of merino wool is its ability to regulate body temperature. It has natural insulating properties, which means it keeps you warm in cold weather and cool in warm weather.

No one likes smelly feet. Merino wool is also odor-resistant. It has antimicrobial properties that prevent the growth of bacteria and minimize odors, even after prolonged wear.

As well as keeping you looking fly we also care about mother nature. Our merino wool is an entirely natural and renewable fibre. When your socks are full of holes and you are ready to let go, they will naturally decompose in soil in a matter of years, slowly releasing nutrients back into the earth.

Now that's Pretty Fly.