BRING ON 2021!

  • Choose Natural

  • We believe in comfort. You will be so cosy you won't even notice you're wearing them.
  • Choose Natural.

  • Not just for the guys, we created a smaller size for the girls to enjoy.
  • Choose Natural.

  • Any type of adventure we've got you covered.

Choose Natural

We believe in comfort. You will be so cosy you won't even notice you're wearing them. Buy now

Choose Natural.

Not just for the guys, we created a smaller size for the girls to enjoy. Buy now

Choose Natural.

Any type of adventure we've got you covered. Buy now

Proud of our product

Pretty Fly premium merino wool socks are designed for discerning adventurers; explorers who appreciate form as they do function.

Sustainably produced with a 100% merino wool yarn and having a breakdown of 87% wool the rest being nylon giving each sock the right amount of stretch, we have  the highest merino blend sock on the market. This makes each sock ultra-breathable, odour defying, and temperature regulating. 

Testimonials

Socks are so epic thanks guys!

Torren Martyn - Free surfer

Who would have thought socks could improve someone's quality of life. I absolutely LOVE them!

Hollie

I've been searching high and low for some epic kiwi merino socks so can't wait for these to warm my toes! Love your mahi

Renee - Salt Sisters

Best socks I've ever worn

Jay Reeve - TV and Radio presenter

Thank you guys really nice and amazing quality

NZ Wander

Stoked to see you guys working with Just Another Fisherman. Such a great fit for both brands

Ben Brown - Professional Kayaker

Congrats on making socks exciting

James

Location

North Island Stockists

Just Another Fisherman - Auckland

West Supply - Auckland

Rod and Reel - Auckland

The Flower Crate - Hamilton

Kanuka Design - Raglan

South Island Stockists

Indigo and Provisions - Christchurch

Hapa - The Tannerry

Sollos - The Welder